Project Overview

Falcon Building Group were engaged by RB Sellars to complete the fit out of their new retail store on Charles Street in Launceston. As a national brand known for its high quality Australian workwear and apparel, RB Sellars required a space that was both functional and true to their rural aesthetic. The result was a warm, welcoming retail environment that reflects RB Sellars brand while enhancing the overall shopping experience.

Timelines & Expectations

With a six-week construction window and a hard deadline for opening, Falcon Building Group worked closely with the RB Sellars design team to coordinate every stage of the project. From layout planning to final finishes, the fit-out was completed on time and on budget, with minimal disruption and seamless collaboration.

Scope of work

The brief focuses on creating a retail space that aligned with RB Sellars’ national design standards while offering a tailored experience for the Launceston market.

The scope of works included:

• Layout and interior design planning
• Custom cabinetry and joinery
• Flooring and lighting installation
• Wall finishes and painting
• Coordination with RB Sellars’ national design team

Challenges & Key Outcomes

Located in a busy city-centre precinct, the project required careful planning around site access, deliveries and coordination with surrounding tenancies. The fit out also included high-end finishes and brand specific detailing, which required precision workmanship and clear communication between all teams.

“Falcon Building Group were able to effectively transform our ideas into a functional, beautiful retail space in Launceston.  The project was managed on time and on budget to a high standard, with excellent communication and advice from conception to completion.  The quality of work was fantastic, with all queries, concerns or issues addressed immediately.  I would highly recommend Falcon Building Group for retail fit out solutions”

– Kell Murfitt, RB Sellars

Who Was Involved in the Project

“RB Sellars is a well known brand with a distinct style and our goal was to create a space that feels right for their customers from the moment they walk in. The job required tight coordination of finishes, custom joinery, and services installation. With a short delivery window and specific brand requirements, it was important to keep things moving while maintaining quality. We were proud to deliver the project on time and to a standard that does justice to the RB Sellar’s name.” 

– The Falcon Building Group Project Team

Delivering National Brand Fit Outs in Urban Settings

The project delivered a high quality retail environment that elevates the RB Sellars presence in Tasmania. It reinforces Falcon Building Group’s ability to deliver national brand fit outs in regional and urban settings. On time, on budget and with care.

Planning a commercial project?

Get in touch with the Falcon team to discuss how we can support your next build.

✉️ sales@falconbuilding.com.au
📞 (03) 6310 8282